Key Issues

We take our responsibilities seriously. And we know that we are responsible to an array of audiences, including adult smokers, seeking to transition from traditional tobacco products, policymakers and regulators, and the general public.

We are committed to educating stakeholders about our products and to supporting important public policies regarding our industry.

To read more about our positions on key issues, click here.

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Youth Access Prevention

Vaping products should be used by adult smokers and EVP users only. We strongly support initiatives to prevent youth access to vaping products and efforts to ensure advertising reaches only our intended adult audience. As both a manufacturer and retailer of vaping products, we take our responsibility in this respect very seriously.

More about youth access prevention.