Fontem US is committed to creating something better for the world’s smokers. We believe that regulation of our products should be informed by sound science, including existing evidence suggesting that choices, both in flavor and nicotine level, play a critical role in the journeys of current adult smokers as they transition to using potentially less harmful alternatives.

Scientist performing test
Female scientist looking in microscope

Expanding the available scientific evidence is a shared responsibility among government entities, the broader scientific community and responsible manufacturers. We are therefore committed to investing in research and contributing to the global debate regarding the harm reduction potential of alternatives to traditional tobacco products.

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A number of political leaders, regulators, public health bodies and independent nongovernmental organizations around the world have embraced the concept of tobacco harm reduction, advocating for effective alternatives to smoking, such as vaping.