Fontem US is committed to creating something better for the world’s smokers. We believe that regulation of our products should be informed by sound science, including existing evidence suggesting that choices, both in flavor and nicotine level, play a critical role in the journeys of current adult smokers as they transition to using potentially less harmful alternatives.
Expanding the available scientific evidence is a shared responsibility among government entities, the broader scientific community and responsible manufacturers. We are therefore committed to investing in research and contributing to the global debate regarding the harm reduction potential of alternatives to traditional tobacco products.
A number of political leaders, regulators, public health bodies and independent nongovernmental organizations around the world have embraced the concept of tobacco harm reduction, advocating for effective alternatives to smoking, such as vaping.
- “Smokers who have tried but failed to quit using medical guidance and pharmaceutical products, and smokers unable or uninterested in quitting should consider switching to a less hazardous smoke-free tobacco/nicotine product for as long as they feel the need for such a product. Such products include… electronic “e” cigarettes.” – American Association of Public Health Physicians
- “Current generation ENDS are markedly less harmful than combustible tobacco products. Many adults believe, erroneously, that ENDS are as harmful, and the level of public understanding has deteriorated over time.” – American Cancer Society
- “Some smokers may be unable or unwilling to quit using nicotine and would benefit by completely switching to a much lower harm nicotine delivery mechanism (including potentially a well-regulated e-cigarette).” – America Truth Initiative
- “There’s more evidence than ever that e-cigarettes are safer than smoking and a way to give up altogether. Swapping cigarettes for an e-cig can improve your symptoms of lung conditions like asthma and (Chronic Obstructive Pulmonary Disease) COPD.” – British Lung Foundation
- “There are clear potential benefits (in e-cigarette) use in reducing the substantial harms associated with smoking, and a growing consensus that they are significantly less harmful than tobacco.” – British Medical Association
- “Although it is not possible to estimate the long-term health risks associated with e-cigarettes precisely, the available data suggest that they are unlikely to exceed 5% of those associated with smoked tobacco products and may well be substantially lower than this figure.” – British Royal College of Physicians
- “The evidence so far suggests e-cigarettes are significantly less harmful than smoking. We do not believe there is any justification for an indoor ban, either on the basis of potential harm from second-hand vapour or that they renormalise smoking.” – Cancer Research UK
- “Electronic cigarettes containing nicotine may increase the chances of stopping smoking within six to 12 months, compared to using an electronic cigarette without nicotine. No serious side effects were noted (up to two years).” – Cochrane UK
- “E-cigarettes are a much safer alternative to smoking for those who are unable to quit with conventional therapies. (They) can be used as a long-term safer alternative to smoking or as a short-term quitting aid. E-cigarettes are not risk-free but evidence suggests they are around 95% safer than smoking. Most of the harm to health from tobacco is caused by the smoke from burning tobacco – nicotine has relatively minor health effects, except in pregnancy. Switching to vaping is likely to lead to substantial health improvements .” – Drug and Alcohol Nurses of Australasia Incorporated
- “Vaping products typically only contain a fraction of the 7,000 chemicals found in tobacco or tobacco smoke, and at lower levels. Switching completely from tobacco cigarettes to vaping products will reduce a person’s exposure to many toxic and cancer-causing chemicals.” – Health Canada
- “There is an opportunity, through better regulation (and public information), to support smokers to switch to significantly less harmful alternatives, substantially reducing the risks to their health and those around them.” – New Zealand Ministry of Health
- “On the basis of current evidence vaping is definitely less harmful than smoking cigarettes. Although most e-cigarettes contain nicotine, which is addictive, vaping carries less risk than smoking tobacco. Thus, it would be a good thing if smokers used them instead of tobacco.” – NHS Health Scotland
- “The current best estimate is that e-cigarettes are around 95% less harmful than smoking, (but) nearly half the (UK) population don’t realise e-cigarettes are much less harmful than smoking. There is no evidence so far that e-cigarettes are acting as a route into smoking for children or non-smokers.” – Public Health England
- “E-cigarettes and vaporizers provide a safer way to deliver nicotine to those who are unable to stop smoking, thereby minimizing the harms associated with smoking tobacco and reducing some of the health disparities experienced by people with mental illness.” – The Royal Australian and New Zealand College of Psychiatrists
- “E-cigarettes are significantly less harmful than smoking and should be endorsed and encouraged.” – UK House of Commons Science and Technology Committee
- “While e-cigarettes are not without health risks, they are likely to be far less harmful (than conventional cigarettes).” – UK National Academies of Sciences, Engineering and Medicine
- “We see the possibility for Electronic Nicotine Delivery Systems (ENDS) products like e-cigarettes and other novel forms of nicotine-delivery to provide a potentially less harmful alternative for currently addicted individual adult smokers, who still want to get access to satisfying levels of nicotine without many of the harmful effects that come with the combustion of tobacco.” – US Food & Drug Administration