Vaping products should be used by adult smokers and EVP users only. We strongly support initiatives to prevent youth access to vaping products and efforts to ensure advertising reaches only our intended adult audience. As both a manufacturer and retailer of vaping products, we take our responsibility in this respect very seriously.

We have voluntarily developed and committed to a robust youth access prevention plan dedicated to the prevention of underage use of and access to blu products. These youth protection initiatives include online age-verification mechanisms, clear product labeling that states “not for sale to minors” and stringent marketing standards, among other policies and actions designed to combat youth use of EVPs.